Life on LittlePlanet >>> life on the earth

Virtual small planet meets the earth. For a big future. 

Client: WWF Japan
Agency: beacon communications k.k.
Agency: Root Communications
Production: LOWORKS Inc.
Services: Illustration, Design, Development

Life on LittlePlanet

This planet is a friendly digital platform created on mixi, the largest SNS in Japan. Every mixi user can become a resident here and take actions to make its future better. All actions are what we should take in real life. This planet conveys, "Take actions for our big future".

RESULT:

Over 13,000 users became residents of “littlePlanet”,and over 8,500 of them are taking actions everyday. 
"littlePlanet” continues to increase its residents for making paths to WWF and real life.

VISUAL:

In visual, the worlds of the bottom express the earth of the future, the world of top express the every day in which we live in world. And those relation were expressed at the factory which sends our action to the earth of the future.

Logo & Symbol

In conjunction with the bottom of the lettlePlanet world, symbol mark also grows in five stages. The last mark is used in the logo.